The Act You’ve Known For All These Years

Deconstructing Sgt. Pepper’s Lonely Hearts Club Band

Four boys from Liverpool re-shaped popular music. The Beatles are so ingrained in our culture that we rarely take the opportunity to critically explore the value and nuances of their work as artists. Expert Beatlesologist Scott Freiman explores the cultural impact of Sgt. Pepper’s Lonely Hearts Club Band.

Scott Freiman

Scott Freiman may be the only person to have sold out Carnegie Hall and been a Finalist for Ernst and Young’s Entrepreneur of the Year. He is an internationally recognized expert and lecturer on the music of the Beatles and has presented his lectures to sold-out audiences at theaters nationwide. Mr. Freiman has spoken about the Beatles at colleges, universities, and corporations, such as Pixar, Google, and Facebook. In the Fall of 2012, Mr. Freiman taught a semester course on “The Beatles In The Studio” at Yale University. Mr. Freiman’s insights into the music of the Beatles can be found in the book All the Songs: The Story Behind Every Beatles Release published in October 2013 by Black Dog and Leventhal. Mr. Freiman is the co-founder and CEO of Qwire Inc., a technology company that provides collaborative tools for everyone who works with music to picture. He has also acted as sound editor, mixer, and composer on over ten films and documentary series, including the Emmy®-award winning eleven-part BBC/Discovery series Life. Mr. Freiman’s former studio, Second Act Studio, was designed by renowned studio architect, John Storyk. Second Act Studio played host to a wide range of musicians -- from children to Grammy winners, such as bassist John Patitucci and the Tokyo String Quartet. Mr. Freiman holds a B.S. in Computer Science and Music from Yale University and a Masters of Music Composition from New York University. More information at

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