DESIGNING FOR THE 5 SENSES - STORYTELLING IN AN OVERSATURATED WORLD

A world oversaturated with noise and light and interruption takes an enormous toll on our sensory systems, impoverishing our experience, attention span and empathy for each other. Itamar Kubovy, executive producer of Pilobolus, and Bruce Mau, chief creative of Massive Change Network and winner of the 2017 Cooper Hewitt National Design Award, talk about the new medium of “live” and unmediated five-senses design as a path to impact and engagement.